How to Reset Your Child’s Social Media Algorithm

By Andrea Nelson
October 19, 2023
Three kids using smartphones

As a parent, you want your child to surround themselves with good influences. That’s true not only for who they spend time with in real life, but also for the people and ideas they’re exposed to on social media. 

If you or your child are concerned about the content appearing in their feed, one beneficial step you can take is to help them reset their social media algorithm. Here’s how to reset your child’s algorithm on TikTok, Instagram, and other platforms.

What is a social media algorithm?

Social media algorithms are the complex computations that operate behind the scenes of every social media platform to determine what each user sees. 

Everything on your child’s social media feed is likely the result of something they liked, commented on, or shared. (For a more comprehensive explanation, check out our Parent’s Guide to Social Media Algorithms.)

Social media algorithms have a snowball effect. For example, if your child “likes” a cute dog video, they’ll likely see more of that type of content. However, if they search for topics like violence, adult material, or conspiracy theories, their feed can quickly be overwhelmed with negative content.

Therefore, it’s vital that parents actively examine and reset their child’s algorithm when needed, and also teach them the skills to evaluate it for themselves. 

Research clearly demonstrates the potentially negative impacts of social media on tweens and teens. How it affects your child depends a lot on what’s in their feed. And what’s in their feed has everything to do with algorithms. 

Talking to your child about their algorithm

Helping your child reset their algorithm is a wonderful opportunity to teach them digital literacy. Explain to them why it’s important to think critically about what they see on social media, and what they do on the site influences the content they’re shown. 

Here are some steps you can take together to clean up their feed: 

Start with their favorite app

Resetting all of your child’s algorithms in one fell swoop can be daunting. Instead, pick the app they use the most and tackle that first. 

Scroll through with them

If your kiddo follows a lot of accounts, you might need to break this step into multiple sessions. Pause on each account they follow and have them consider these questions:

  • Do this person’s posts usually make me feel unhappy or bad about myself? 
  • Does this account make me feel like I need to change who I am? 
  • Do I compare my life, body, or success with others when I view this account? 

If the answer “yes” to any of these questions, suggest they unfollow the account. If they’re hesitant — for example, if they’re worried unfollowing might cause friend problems — they can instead “hide” or “mute” the account so they don’t see those posts in their feed. 

Encourage interaction with positive accounts 

On the flip side, encourage your child to interact with accounts that make them feel good about themselves and portray positive messages. Liking, commenting, and sharing content that lifts them up will have a ripple effect on the rest of their feed. 

Dig into the settings 

After you’ve gone through their feed, show your child how to examine their settings. This mostly influences sponsored content, but considering the problematic history of advertisers marketing to children on social media, it’s wise to take a look.  

Every social media app has slightly different options for how much control users have over their algorithm. Here's what you should know about resetting the algorithm on popular apps your child might use.

How to reset Instagram algorithm

  • Go to Settings > Ads > Ad topics. You can view a list of all the categories advertisers can use to reach your child. Tap “See less” for ads you don’t want to see. 
  • Go to your child’s profile > tap Following > scroll through the categories to view (and unfollow) the accounts that appear most in your child’s feed.
  • Tap the Explore tab in the bottom navigation bar and encourage your child to search for new content that matches their interests, like cooking, animals, or TV shows.

How to reset TikTok algorithm

  • Go to Settings > Content Preferences > Refresh your For You feed. This is like a factory reset of your child’s TikTok algorithm.
  • Go to Settings > Free up space. Select “Clear” next to Cache. This will remove any saved data that could influence your child’s feed.
  • As your child uses TikTok, point out the “Not Interested” feature. Tap and hold a video to pull up this button. Tapping “Not interested” tells TikTok’s algorithm not to show your child videos they don’t like. 

How to reset YouTube algorithm

  • Go to Library > View All. Scroll back through everything your child has watched. You can manually remove any videos that your child doesn’t want associated with their algorithm — just then tap the three dots on the right side, then select Remove from watch history.
  • Go to Settings > History & Privacy. Tap “Clear watch history” for a full reset of your child’s YouTube algorithm.

What to watch for

To get the best buy-in and help your child form positive long-term content consumption habits, it’s best to let them take the lead in deciding what accounts and content they want to see. 

At the same time, kids shouldn't have to navigate the internet on their own. Social platforms can easily suggest content and profiles that your child isn't ready to see. A social media monitoring app, such as BrightCanary, can alert you if your child encounters something concerning.

Here are a few warning signs you should watch out for as you review your child's feed: 

If you spot any of this content, it’s time for a longer conversation to assess your child’s safety. You may decide it’s appropriate to insist they unfollow a particular account. And if what you see on your child’s feed makes you concerned for their mental health or worried they may harm themselves or others, consider reaching out to a professional.  

In short 

Algorithms are the force that drives everything your child sees on social media and can quickly cause their feed to be overtaken by negative content. Regularly reviewing your child’s feed with them and teaching them skills to control their algorithm will help keep their feed positive and minimize some of the negative impacts of social media. 

Woman smiling at phone while sitting on couch

Just by existing as a person in 2023, you’ve probably heard of social media algorithms. But what are algorithms? How do social media algorithms work? And why should parents care? 

At BrightCanary, we’re all about giving parents the tools and information they need to take a proactive role in their children’s digital life. So, we’ve created this guide to help you understand what social media algorithms are, how they impact your child, and what you can do about it. 

What is a social media algorithm? 

Social media algorithms are complex sets of rules and calculations used by platforms to prioritize the content that users see in their feeds. Each social network uses different algorithms. The algorithm on TikTok is different from the one on YouTube. 

In short, algorithms dictate what you see when you use social media and in what order. 

Why do social media sites use algorithms?

Back in the Wild Wild West days of social media, you would see all of the posts from everyone you were friends with or followed, presented in chronological order. 

But as more users flocked to social media and the amount of content ballooned, platforms started introducing algorithms to filter through the piles of content and deliver relevant and interesting content to keep their users engaged. The goal is to get users hooked and keep them coming back for more.  

Algorithms are also hugely beneficial for generating advertising revenue for platforms because they help target sponsored content. 

How do algorithms work? 

Each platform uses its own mix of factors, but here are some examples of what influences social media algorithms:

Friends/who you follow 

Most social media sites heavily prioritize showing users content from people they’re connected with on the platform. 

TikTok is unique because it emphasizes showing users new content based on their interests, which means you typically won’t see posts from people you follow on your TikTok feed. 

Your activity on the site

With the exception of TikTok, if you interact frequently with a particular user, you’re more likely to see their content in your feed. 

The algorithms on TikTok, Instagram Reels, and Instagram Explore prioritize showing you new content based on the type of posts and videos you engage with. For example, the more cute cat videos you watch, the more cute cat videos you’ll be shown. 

YouTube looks at the creators you interact with, your watch history, and the type of content you view to determine suggested videos. 

The popularity of a post or video 

The more likes, shares, and comments a post gets, the more likely it is to be shown to other users. This momentum is the snowball effect that causes posts to go viral. 

Why should parents care about algorithms? 

There are ways social media algorithms can benefit your child, such as creating a personalized experience and helping them discover new things related to their interests. But the drawbacks are also notable — and potentially concerning. 

Since social media algorithms show users more of what they seem to like, your child's feed might quickly become overwhelmed with negative content. Clicking a post out of curiosity or naivety, such as one promoting a conspiracy theory, can inadvertently expose your child to more such content. What may begin as innocent exploration could gradually influence their beliefs.

Experts frequently cite “thinspo” (short for “thinspiration”), a social media topic that aims to promote unhealthy body goals and disordered eating habits, as another algorithmic concern.

Even though most platforms ban content encouraging eating disorders, users often bypass filters using creative hashtags and abbreviations. If your child clicks on a thinspo post, they may continue to be served content that promotes eating disorders

Social media algorithm tips for parents

Although social media algorithms are something to monitor, the good news is that parents can help minimize the negative impacts on their child. 

Here are some tips:

Keep watch

It’s a good idea to monitor what the algorithm is showing your child so you can spot any concerning trends. Regularly sit down with them to look at their feed together. 

You can also use a parental monitoring service to alert you if your child consumes alarming content. BrightCanary is an app that continuously monitors your child’s social media activity and flags any concerning content, such as photos that promote self-harm or violent videos — so you can step in and talk about it.

Stay in the know

Keep up on concerning social media trends, such as popular conspiracy theories and internet challenges, so you can spot warning signs in your child’s feed. 

Communication is key

Talk to your child about who they follow and how those accounts make them feel. Encourage them to think critically about the content they consume and to disengage if something makes them feel bad. 

In short

Algorithms influence what content your child sees when they use social media. Parents need to be aware of the potentially harmful impacts this can have on their child and take an active role in combating the negative effects. 

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Person browsing Instagram on phone

Snapchat, Instagram, and TikTok are the most popular social media apps for teens. But which is safer for kids? In this article, we break down the pros and cons of these platforms, what parents should know about online safety, and how BrightCanary helps parents stay in the loop.

Instagram vs. Snapchat vs. TikTok for Kids: Comparison Table

FeatureInstagramSnapchatTikTok
Best forFirst social media appPeer-based chat and interactionContent discovery and entertainment
Parental controlsMore robust than other platforms, but can be tricky to set upWith Family Center, parents can see who their teen is messaging and set privacy limitsWith Family Pairing, parents can control messages, set time limits, and more
Messaging risksDMs allow contact with strangersDisappearing messages + pressure to respondLess peer interaction, but Live chat risk
Content moderationAlgorithms and filters, but inappropriate content can still get throughAlgorithms and filters, but inappropriate content can still get throughAlgorithms, filters, and risk of exposure to harmful trends and feedback loops
Safety rating for kids⭐⭐⭐⭐⭐⭐⭐

The pros and cons of Snapchat for kids

Snapchat is an integral part of many teens’ social circles. Here’s what to consider when deciding if Snapchat right for your child: 

Pros

  • No striving for likes: Snapchatters can like Snap, but, unlike other apps, a tally of likes isn’t displayed. This relieves the negative impact that the pressure to get likes can have on teens. 
  • Improved Family Center: With Snapchat Family Center, parents can see who their teen is messaging and set privacy limits. It’s not perfect, but we do like how user-friendly it is. The parental control settings on other social media apps are buried or hard to use.
  • Built-in privacy settings: Teen accounts include additional protections, like location sharing with parents and preventing strangers from finding and messaging your child’s account.

Cons

  • Disappearing messages and Snaps. Snaps and messages are designed to vanish after 24 hours, making it difficult for parents to see their child’s activity in the app.
  • Drug dealers. Snapchat’s anonymity means that it’s one of the platforms drug dealers use to peddle illicit substances without a trace, according to the DEA
  • Privacy concerns. The Snap Map lets users share their physical location in real time. Broadcasting their exact whereabouts brings up serious privacy concerns for kids, especially if they’ve fibbed their age to get around some of the privacy protections on teen accounts.
  • Minimal parental controls. Snapchat’s parental controls still leave a lot to be desired, such as not allowing parents access to message content. 

Instagram pros and cons for kids

Instagram's emphasis on self-expression and the variety of ways users can connect with friends make the app a hit with kids. Here are the pros and cons of letting your child use Instagram: 

Pros

  • Customizable privacy settings. Instagram outpaces its competitors when it comes to letting you determine who sees your child’s content, how others can interact with their posts, and who can contact them. 
  • Teen accounts. Instagram’s Teen Accounts include built-in protections for kids and better parental supervision tools, such as insights into who their teen is messaging and the ability to set daily limits for teens’ Instagram usage.
  • Robust parental controls. Instagram’s parental controls have some gaps, but are better than other social media apps. (The trick is figuring out how to use them.)

Cons

  • Exposure to inappropriate content. Between posts they view, DMs from their friends, and suggestions served up by the algorithm, there’s a chance your child will be exposed to inappropriate content simply by scrolling Instagram. The platform suggests more of what your child engages with, so if they start looking up concerning content, Instagram will send them more of it. 
  • Contact with strangers. If your child’s account isn’t locked down, there are plenty of ways strangers can contact them
  • Cyberbullying. Social media platforms like Instagram are prime venues for cyberbullying because there are so many ways users can harass your child, from leaving hurtful comments on posts to sending harmful direct messages and tagging them in Stories.

Tiktok pros and cons for kids

TikTok is a social media app built around short-form content, and it’s one of the hottest apps for teens. Here are some pros and cons of letting kids use TikTok: 

Pros

  • Exposure to diverse people and ideas. It isn’t just a place for dance challenges — TikTok’s emphasis on content over creator identity means their For You Page offers more inclusive and diverse videos than older platforms like Instagram. 
  • Fewer issues with peers. TikTok isn’t built around social connections like Instagram and Snapchat, minimizing the risk that teens will face issues like cyberbullying and exclusion while they browse.

Cons

  • Exploitation. Previous reports indicate that predators use TikTok to exploit minors by giving money and gifts in exchange for the child performing sexually suggestive acts on TikTok Live. 
  • TikTok Brain. Watching a never ending stream of short videos leads to the fragmentation of attention known as TikTok Brain. That can translate to difficulty focusing in other areas of your child’s life, from homework to hobbies.
  • Addiction. TikTok’s own investigation showed that an average user is likely to become addicted to the app after browsing for around 35 minutes. 
  • Exposure to harmful content. When a user’s activity on TikTok indicates an interest in something, it can quickly overtake their For You Page. This can lead to kids being flooded with content that fuels harmful behavior, particularly if they search for videos related to self-harm, suicide, or disordered eating behavior.

Which is better for kids: Instagram, Snapchat, or TikTok?

Snapchat, Instagram, and Tiktok all have their pros and cons for kids, but Instagram stands out when it comes to safety. 

Instagram’s more robust parental controls and Teen Accounts make it the best choice as a first platform for kids who want to try social media with their parent’s support. 

But even though Instagram is slightly better than the others, there are still risks associated with the platform. Regardless of what social media your child uses, here’s what we recommend:

  • Use each platform’s parental controls to set boundaries.
  • Keep conversations open about digital safety and behavior.
  • Install BrightCanary to monitor your child’s social media activity, including messages, Google searches, and YouTube views.

Final word 

There’s no one-size-fits-all answer when choosing between Instagram, Snapchat, or TikTok for your child. But with strong privacy settings and the best parental controls, Instagram is typically the better platform for kids starting social media. 

It’s vital that parents take an active role in their child’s social media activity on all platforms. To monitor your child on social media, start your free BrightCanary trial today. 

Still from Adolescence on Netflix

Adolescence on Netflix has emerged as the platform’s most popular offering of all time. It follows a 13-year-old boy, Jamie, who’s accused of murdering a classmate, and provides searing commentary on the ways toxic internet culture and unchecked screen time can impact children. 

Let’s take a look at seven valuable lessons Adolescence provides on parenting in the digital age.

1. Stay involved in what your child does online

If Jamie’s parents had stepped in to support him when he was struggling socially online — and certainly when he started visiting hateful online forums in the “manosphere,” such as those promoting Andrew Tate — his story may well have ended very differently. 

The thing about your child’s online activity is that it’s right there for you to see, but you have to be looking. It’s vital to stay involved in your child’s online activity so you can spot early red flags and step in before things escalate. 

2. Don’t ignore red flags 

When Jamie hints to his dad that he’s being bullied, Eddie brushes it off. Similarly, his mother is worried about him spending too much time on his computer, but Eddie dismisses her concerns. 

If you notice red flags in your child’s online behavior, such as evidence of cyberbullying, spending excessive amounts of time online, or messaging with someone they shouldn’t, don’t ignore it. 

Act quickly to address the situation and support your child to develop healthier online habits.  

3. Pay attention to the algorithm 

Once Jamie starts viewing extreme videos on YouTube, the algorithm began feeding him increasingly disturbing material. Educate yourself and your child on the risks of algorithms and help them periodically reset theirs by blocking, unfollowing, or pausing certain content. 

4. Your child’s internet history is a window into their mind

Want to know what your child is thinking about? Take a peek at their internet history and you’ll get a decent idea. In Adolescence, Jamie’s early internet history paints a picture of a lonely boy who’s struggling socially and is desperate to make friends and fit in. Then, it shows him progressing down a rabbit hole of digital misogyny until he’s ultimately radicalized against women and toward violence. 

It’s important to check in — not to spy, but to understand what’s going on beneath the surface.

5. Screen time limits matter

As Jamie’s social struggles grow, so does his screen time. He starts escaping online as a way to avoid the real world. His parents notice, but ultimately chalk it up to normal teenage behavior. 

However, research tells us there are consequences to excessive screen time, including aggressive behavior and even violence. It’s important to set reasonable screen time limits for your child’s age and enforce them through parental controls and monitoring

6. Talk to your kids about cyberbullying 

In the show, it’s revealed that Jamie was cyberbullied by peers, including the girl he ultimately murders. While it’s important not to blame the victim, it’s also important to acknowledge the role that being bullied played in Jamie’s ultimate radicalization. 

Parents should talk to their children about cyberbullying, be on the lookout for signs, and step in if they spot a problem

7. Embrace difficult topics  

A key thread of the show Adolescence is highlighting what Jamie’s parents might have done differently, including not shying away from talking to Jamie when they started to notice trouble. 

We need to empower our children to safely and healthily navigate online spaces and that includes talking with them about difficult topics. 

Here are some conversation starters: 

  • Screen time limits. “I know you enjoy spending time on your device, and that’s fine. But too much screen time isn’t healthy. Let’s work together to figure out some reasonable limits and help you find other activities you enjoy that aren’t online.” 
  • Online boundaries and behavior. “We’ve taught you to be kind and respectful to people in person, and we expect the same from you online. What do you think being a good person on the internet looks like?” 
  • Handling rejection. “I know how much this hurts right now and I’m so sorry it happened. I also want you to know it’s normal and you’re not alone in going through something like this. You will get through it and I’m here to support you.”

Final word

Netflix’s Adolescence offers invaluable lessons for parents, including the importance of talking to their child about cyberbullying, why parents should monitor their child’s online activity, and why they shouldn’t shy away from difficult discussions. 

BrightCanary can help you monitor your child online. The app uses advanced technology to scan their internet activity and alerts you if there’s an issue. Download BrightCanary on the App Store and get started for free today.

child watching ipad with icons indicating that he is watching content about money, expensive cars, cigars, and jewelry

Andrew Tate, a social media personality known for promoting misogyny and toxic masculinity, has become a surprisingly influential figure among teens — especially boys. Despite being arrested and accused of serious allegations, he has been embraced by prominent podcasters and media figures within the “manosphere,” a collection of online communities that promote masculinity and anti-feminism. 

So, why are kids talking about him, and what can parents do about it? This guide explains Andrew Tate’s appeal, outlines the risks, and provides age-appropriate tips for discussing his influence with your child. 

Who is Andrew Tate?

Andrew Tate is a former competitive kickboxer, entrepreneur, and online influencer whose notoriety grew through his provocative and often misogynistic social media content. 

He had 4.6 million Instagram followers before he was banned for violating the platform’s terms of service. He was also banned on several other platforms, including Facebook and TikTok. His account on X (formerly Twitter) was later restored when Elon Musk bought the platform. 

Tate brands himself as a self-made millionaire and the “King of Toxic Masculinity.” Here are a few examples of his content:

  • On the BFFs podcast, Tate said that a man should protect and provide for his female partner. He then compared a partner relationship to a parent-child relationship, saying “by extension, if I have responsibility over her, then I must have a degree of authority [over her].” 
  • In the same episode, Tate referred to women as property. He said, “If a woman is going out with a man, she belongs to that man, that’s his woman. So if she wants to do Only Fans [an adult subscription platform], she owes him some money because she’s his.” The host challenged Tate, asking him if the reverse was also true, if a man using his body to make money owed his female partner part of the profit. Tate replied, “I don’t know, because I think the women belong to the men.”
  • He has also said that if he cheated on a woman, he would not see it as “nearly anywhere near 1% as disgusting as female infidelity, because female infidelity involves emotion. You will not sleep with a man you don’t like. I can sleep with women I don’t like.”
  • He is quoted as saying women should “bear the responsibility” of being sexually assaulted.

Is your child following problematic influencers online? Here’s how to monitor their online activity so you can talk about it.

Why was Andrew Tate arrested?

Andrew Tate and his brother Tristan were arrested in Romania on December 29, 2022, for suspected human trafficking, sexual assault, and involvement in organized crime. Recently, the Tate brothers were allowed to leave Romania after prosecutors lifted their travel restrictions. The brothers remain under investigation.

Earlier this year, Andrew Tate’s ex-girlfriend, Brianna Stern, filed a lawsuit accusing Andrew of assaulting her during their relationship. 

Why do young kids know about Andrew Tate?

Andrew Tate’s popularity surged when his videos started circulating around TikTok, a platform whose users typically skew younger. Tate resonates with tween and teen boys who want to emulate his image as a self-made entrepreneur. 

Tate frequently posts outward signals of success, often posing with a cigar in front of one of his several luxury cars. Without evidence, Tate claimed that he was the world’s first trillionaire. His brand is largely built around an image of fast living, easy money, and pliable women. Tate has said that men who read books are dull-witted. 

Tate has also displayed a talent for “shock marketing,” taking controversial and deeply offensive positions in order to generate a response. As a result, many of his performances have gone viral. In one of his online courses, Tate advises students to aim for 40% “haters” and controversy. 

He sells the idea that he can teach young men how to make money, attract girls, and break societal molds to achieve personal fulfillment. 

Parents, caregivers, and teachers say they are seeing harmful comments, discussions, and behavior patterns becoming more and more common among boys and young men. Educators in the UK have grown increasingly concerned that Tate’s noxious brand of masculinity has infiltrated the British school system

The popularity of the Netflix show Adolescence, which explores the effects of the manosphere and masculinity on teenage boys, has also raised concerns about Andrew Tate’s influence — in the show, the protagonist is drawn into misogynistic communities online that share similar sentiments as Andrew Tate’s brand.

Why is Andrew Tate's influence on teens harmful?

Tate’s messages can normalize sexism, promote power imbalances in relationships, and distort healthy views of masculinity and success. Teachers and mental health professionals report a rise in boys parroting his views, leading to:

  • Disrespect toward women and girls.
  • Increased acceptance of coercive or abusive behaviors.
  • Reduced empathy and emotional intelligence.
  • Exposure to misinformation about gender, relationships, and mental health.

How to talk to your child about Andrew Tate

Your child’s age and maturity level will determine how deep you dive into the topic. Here are some ideas to start a conversation with them about Tate and what he represents. 

1. Start with curiosity

It’s best to first ask your child what they know about Andrew Tate. That way, you can get a sense of what they’ve heard, what they already know, and where you can clear up any misinformation.

3. Address key topics 

Misogyny

Tate has a reputation for mistreating women, so this may be a good time to remind your child to treat everyone with respect. Here are some questions to get the conversation going. 

  • Do you know what respect is? 
  • How can we make sure we treat everyone the same, even if they’re different from us?
  • Healthy friendships and relationships are equal where both people give and take. Sometimes you get your way, sometimes the other person gets their way. 
  • In a partnership, no one is the boss or the authority, and if one person tries to control the other person, it’s a big sign that something is wrong. 

Coercive Power

Depending on the child’s age, talking about coercive power over another person can be tricky. Always take your child’s maturity level into consideration when discussing heavy topics. Here are some things you can say: 

  • When someone tries to control another person or have power over them, it usually comes from fear. Andrew Tate seems like he might be afraid of something. Maybe he doesn’t want to be embarrassed if a girl says no to him? Maybe he didn’t have a lot of money growing up and he’s afraid of feeling that shame again? We don’t know, but the need to control someone else usually comes from fear. 
  • Remember, bad feelings are part of life but they always pass. Sometimes a grown-up can help you feel better when bad feelings arise or when bad situations happen. 

Human trafficking

Human trafficking is a tough topic to tackle with a young child. Here are some ways to frame it. 

  • Human traffickers force someone to work, and keep most or all of their money. 
  • Most of the time, the worker feels trapped, like they don’t have a choice. The trafficker may trick them into thinking a job will pay, when in fact it won’t.  
  • Sometimes the traffickers make promises and do not keep them, or they pretend they are in love with the other person to try to get them to do what they want. 
  • Human trafficking is against the law. If you work for money, you should keep the proceeds of your labor. You should never be forced to do jobs that you do not want to do.

Sexual assault

You can talk about sexual assault more candidly with older children, but when children are young, this is a tricky topic to discuss in an age-appropriate manner. For young children, you can discuss body autonomy, personal space, and consent. 

  • Andrew Tate was accused of sexual assault, which means touching another person’s body without their permission. 
  • Let your child know that they are never required to allow any hugs, kisses, or touches that you don’t want from another person — even if it hurts that person’s feelings when you say no. They’ll get over it! 
  • Ask your child, what would you say if [relative] wanted a hug but you didn’t want to hug? (This is a chance to role-play so that the child is comfortable saying no, even if the adult is repeatedly asking or being pushy.)
  • Let your child know that you can always offer a high-five, fist-bump or a wave instead of hugs or kisses. 
  • You can teach young children this boundary song.

Talking points by age

Young Children:
Keep it simple. Talk about kindness, fairness, and treating others the way they want to be treated. Use examples from their daily life.

Tweens:
Introduce the concept of influencers and online personalities. Ask what they think makes someone trustworthy and talk about why some people say shocking things just to get attention.

Teens:
Go deeper into misogyny, media literacy, and power dynamics. Discuss what healthy relationships look like and how toxic influencers manipulate emotions to build followings.

How to monitor your child’s online exposure

Because social media platforms can amplify harmful content, it’s crucial to know what your child is seeing. You can:

  • Set parental controls and privacy settings on apps and devices.
  • Use a monitoring app like BrightCanary to track searches, messages, and content exposure.
  • Regularly check in with your child about what they’re seeing and feeling online.

BrightCanary helps you supervise your child’s activity across platforms like YouTube, Instagram, Google, and text messages. You’ll get updates if they encounter harmful content — including extremist messages or explicit material.

The bottom line 

Andrew Tate’s influence on teens is part of a larger conversation about toxic masculinity, online algorithms, and youth vulnerability. Parents don’t need to panic—but they do need to be proactive. 

These aren’t easy topics to broach with your child, but it’s important to start the conversation with them. That way, if they see something confusing or disturbing online, now or in the future, they’ll feel comfortable coming to you to ask the hard questions.

stressed teen leaning against wall and looking at phone

Nudify apps are a disturbing use of artificial intelligence (AI) that parents need to be aware of. These apps can transform a regular, clothed photo into a realistic fake nude image — usually without the person’s consent. And, unfortunately, teens are using them.

In this guide, we’ll break down what nudify apps are, the risks, and what parents can do to keep their kids safe.

What is a nudify app? 

A nudify app is a type of software that uses AI to generate fake nude images by removing clothing from a photo. These apps typically train their algorithms using large datasets of explicit images scraped from the internet, which allows the app to recreate realistic human anatomy and create deepfake images that appear startlingly authentic.

Why are nudify apps dangerous for kids?

Nudify apps pose serious emotional, reputational, legal, and digital risks, and the consequences can be long lasting. They include: 

1. Emotional distress

When a nudify app is used without a person’s consent and the resulting image is spread, the victim may feel violated, traumatized, and objectified. They may feel anxious about who might see the photo and unsafe at school if the perpetrators are classmates. 

2. Reputation damage

Because the images look so real, the person in the photo often suffers damage to their reputation when others think they posed consensually for the photo. (Yes, this is deeply unfair, but it’s unfortunately the way of the world, and parents and kids need to be aware.)

3. Permanent digital footprint

Once an image is online, it’s nearly impossible to fully erase. Even if it’s deleted, it’s often impossible to know if anyone printed, downloaded, or took a screenshot of the image. Images created on nudify apps may remain a part of a victim’s digital footprint indefinitely. 

4. Academic and extracurricular consequences

If your child creates or shares images made with a nudify app, they may be suspended, expelled from school, or kicked out of an extracurricular activity. 

Nudify apps are new territory for schools, and many have been accused of being too soft with how they reprimand kids who create nude images of their peers.

5. Legal implications for perpetrators

Nude images of minors, even when they’re generated by AI, is illegal under federal law. 

State laws vary, but kids have been charged with both misdemeanors and felonies. If found guilty, depending on the state, they may be required to register as a sex offender for the rest of their lives.

How to prevent your child from using nudify apps

The best solution is prevention. Here are some steps you can take: 

  • Set parental controls. Filter explicit content and block the most common nudify sites, such as Clothoff and undress.app.
  • Practice open communication. Talk to your child about the risks of nudify apps and encourage them to talk to you if someone uses an app to make images of them. 
  • Use a monitoring app. BrightCanary uses advanced technology to scan your child’s online activity and flag any issues, such as if your child is Googling or texting about nudify apps.

How to talk to your child about nudify apps

Because the risks of nudify apps are so great, it’s vital that parents talk to their children about the issue. Here are some talking points to get you started: 

Consent 

It’s never too young to teach consent — start early and refresh often. Be explicit that using nudify apps violates the consent of the person in the photo and is never okay. 

Let them know there’s never any excuse for someone violating their consent in this way and that they should let you know if it ever happens. 

Digital responsibility 

Teach your children to be responsible digital citizens and think twice before they share anything online. If they suspect an image might be fake or if they think it might negatively impact the person in the picture, they shouldn’t share it. Instead, they should alert a trusted adult. 

Consequences 

Be direct and clear about the potential consequences of using a nudify app or sharing images created with one. Kids aren’t always great about thinking about the long-term implications of their actions, and they need to know how serious the fallout could be if they use these apps. 

The bottom line

Nudify apps use AI to turn clothed photos into fake nude images without the consent of the person in the picture. Use of these apps and websites can have devastating consequences for both the person in the image as well as the one who created it. 

Parents need to educate their children on the risks and take steps to monitor their online activity so they can immediately take action if their child is involved in a situation using nudify apps. 

BrightCanary can help you supervise your child online. The app’s advanced technology scans their internet activity and updates when they encounter something concerning such as nude images. BrightCanary provides the best coverage across Apple devices and online platforms where children are most at risk. Download the app for free today.

teen and mom watching youtube together

Welcome to Parent Pixels, a parenting newsletter filled with practical advice, news, and resources to support you and your kids in the digital age. This week:

  • The APA released new guidelines to help parents promote healthier video viewing habits for teens — here are the highlights.
  • In breaking news, teens are still glued to TikTok at midnight. But TikTok’s Family Pairing just got better, giving you more ways to hit pause on the endless scroll.
  • Save these tips on how to use your phone to limit social media — or deactivate it entirely (for parents and teens alike).

Digital Parenting

▶️ How to support healthier video viewing habits for teens: If your teen uses YouTube — and they likely do, given that 90% of teens report using the site — you’ll want to check out this free guide from the American Psychological Association (APA), which was developed in partnership with YouTube. 

The guide helps parents understand the effects of different types of video content and start conversations with their teens about their video viewing habits, including tips like: 

  • Video quality matters: Rather than focusing solely on screen time limits, also understand what content your teen consumes while they’re online. Are they engaging with content that supports their interests and hobbies, or does it make them feel anxious and bothered? 
  • Maintain open communication: Ask curious, non-judgmental questions about what your teen enjoys watching and why. Work together to develop strategies for evaluating content thoughtfully, including how to tell if AI is influencing their viewing experience.
  • Navigate influencer content together: Discuss how influencers build their audience and how sponsored content works. Encourage them to think critically about influencer recommendations and lifestyles.
  • Balance online and offline experiences: If you’re worried about excessive video viewing, include your teen in boundary-setting discussions and help your teen identify fun offline alternatives to watching online videos.

🐤 Heads up: BrightCanary monitors YouTube content and helps you stay informed about what your teen is watching and searching. 

🛡️ TikTok expands parental control features: TikTok just handed parents a few more tools to fight the bedtime scrolling battle. The app rolled out new updates to its Family Pairing feature, because apparently “go to sleep” wasn’t cutting it. Parents can now:

  • Create a schedule to block teens from using TikTok: Parents can use the new Time Away feature to prevent their teen from scrolling, such as during school or at night.
  • Gain more visibility into followers: Parents can now see who their teen is following on TikTok, and who follows them, along with accounts their teen has blocked.
  • Encourage their teen to wind down: For teens under 16 who scroll TikTok after 10 p.m., their For You feed will be interrupted with a full-screen takeover that prompts them to relax, be mindful of the time, and consider getting some shut-eye instead of watching another GRWM.

If your teen uses TikTok, we recommend setting up Family Pairing, confirming your teen’s privacy settings are set to your family’s comfort level, and using those screen time limits. Here’s how to set up Family Pairing.


Parent Pixels is a biweekly newsletter filled with practical advice, news, and resources to support you and your kids in the digital age. Want this newsletter delivered to your inbox a day early? Subscribe here.


Tech Talks With Your Child

Did you know that Apple has a full suite of free parental controls? It’s called Apple Screen Time, and it allows you to restrict explicit content, adjust privacy settings, and more on your child’s device. But before you dive into settings, start with a conversation. Here are some ways to talk with your child about why you’re putting parental controls in place — not as a punishment, but as part of your job to help keep them safe online.

  1. “Have you ever seen something online that made you uncomfortable? I want to make sure you don’t have to face that alone.”
  2. “We use helmets when we bike and seat belts in the car. Parental controls are the digital version of that. It’s just part of being safe.”
  3. “If something upsetting ever pops up on your screen, I want you to feel comfortable telling me. These settings are one way I try to prevent that from happening.”
  4. “Some apps are designed to keep you scrolling for hours. These limits help make sure you still have time for other things you love.”
  5. “You’re growing up in a totally different digital world than I did, so I’m learning too. Want to help me figure some of this out together?”

📱 Want help setting up Apple parental controls the right way? Check out All About Apple, an on-demand course from digital parenting expert Sarah Gallagher Trombley (The Digital Mom). It covers everything from what Apple parental controls do to how to use them effectively. Use the code BRIGHTCANARY10 for 10% off!

What’s Catching Our Eye

😮‍💨 Do you want to spend less time on social media? Is your child struggling to step away from Instagram and Snap? Find out how your phone can help you manage your time online, courtesy of the New York Times.

😳 Dark and strange content is slipping through social media’s filters for kids and adults alike, including violent videos, AI oddities, and other unsettling content, as reported by the Washington Post.

🫥 Does social media push vulnerable teens toward eating disorders? After Babel covers the ways in which social media algorithms can fuel body dissatisfaction. For more on this topic, here are tips on how to talk to your child about videos that encourage an unhealthy relationship with food.

teen girl looking at phone

If you’re considering monitoring your child’s online activity but are concerned about breaking their trust, you’re not alone. Many parents struggle with finding a balance between protection and privacy. 

So, how do you monitor your child’s online activity without damaging their trust? This guide will walk you through why online monitoring matters, how to approach it with transparency, and how to maintain your child’s privacy while keeping them safe.

Why parents should monitor their child’s online activity

The internet poses a number of threats to children and teens, from online predators to addictive algorithms. Here’s why online monitoring is crucial:

  • Protect them from online dangers: Kids can encounter cyberbullying, drug dealers, and risky conversations online.
  • Help them develop healthy digital habits: Setting boundaries teaches responsible tech use.
  • Prevent risky behaviors before they escalate: Early intervention can help prevent unsafe interactions or harmful digital footprints.

Kids need support to mitigate these dangers and learn how to navigate online spaces safely. That’s why experts recommend parents take an active role in monitoring their child’s online activity. 

How to monitor your child’s online activity without breaking trust

You need to monitor your child online, but you don’t want to break their trust, you want to respect their privacy, and you don’t want them to feel like you’re spying on them. These are all important things to consider, and it means you’re on the right track. 

Luckily, it’s possible to monitor your child online while still respecting their privacy and maintaining trust. Here are some tips: 

1. Be transparent

Don’t go behind their back. Monitoring your child online without their knowledge is spying, and it’s a surefire way to break their trust. Be transparent with them about your plans.

 They might not like the idea, but they’ll appreciate your honesty (although they’ll probably never admit it in a million years).  

2. Respect their privacy

Refrain from digging around on their phone for gossip or bringing up every little thing you notice. Focus your monitoring on safety issues and let your child decide what other aspects of their online world they want to share with you. 

3. Give them room to make mistakes 

Mistakes are how people learn. It’s especially valuable to let kids make their own mistakes when they’re still under your protective wing. It’s important to address major issues that you come across in your monitoring, but for issues that don’t impact their safety, give them room to fail so they can grow from their mistakes. 

4. Set clear expectations

Explain to your child exactly what behaviors are acceptable online and which ones aren’t. Otherwise, they’re likely to feel blindsided if you bring something up that they didn’t realize was a problem. Even better, put it in writing — a digital device contract helps set clear guidelines.

5. Don’t read everything 

Not only will you wear yourself out if you try to read every text, social media comment, and DM, but that level of scrutiny is likely to feel to your child like you’re spying on them. 

BrightCanary can help. The app uses advanced artificial intelligence to monitor your child’s online life without reading every message. It’ll summarize their activity and alert you to any concerns, allowing you to give them privacy while staying in the know on the big stuff. 

How to talk to your child about online monitoring

It’s perfectly natural to be nervous about talking to your child about online monitoring. It’s not a dynamic you had to navigate with your own parents, so this is new territory for you both. 

Having open conversations about online monitoring helps ease pushback and reduce secrecy. Here are some talking points to get you started: 

1. Explain the risks

Educate your child on the dangers of online spaces and why it’s so important for you to help them stay safe.

2. Focus on safety, not surveillance

Reassure them that monitoring isn’t about control — it’s about protection. Frame it as a partnership, not punishment.

3. Show that you trust them 

Make it clear that you trust your child, but you don’t trust Big Tech or social media companies. Frame this as a partnership between the two of you. 

4. Give them space to voice their concerns

Ask them how they feel about online monitoring, and take time to address their concerns and validate their feelings.

You may not be willing or able to address all of their concerns in the way they want, but it’s still valuable to hear them out, make adjustments where you can, and, above all, validate their feelings. 

5. Tailor the approach to their age

Younger kids need more hands-on supervision, while older teens can have more independence while following safety guidelines. Teens are also more likely to be resistant to the idea of being monitored, so be prepared to explain potential risks in an age-appropriate way.

In short 

It’s important for parents to take an active role in their child’s online activity, including monitoring them. This helps keep them safe. However, it’s equally important that parents approach their monitoring efforts in a way that’s respectful of their child’s privacy and helps build rather than break trust. This can be done through open communication, clear expectations, and a focus on safety. 

BrightCanary is a great tool for keeping an eye on what your child does online without spying on them or hovering. The app’s advanced technology scans your child’s activity and alerts you if there’s a red flag. That way, you can take action on the important stuff and give them their space on everything else. Download the app and start for free today.

Family looking at tablet with Google parental controls together on couch

Knowing what your child searches for online and what sites they browse is a valuable tool for keeping them safe on the internet. Setting up Google parental controls through Google Family link helps parents filter content, manage screen time, and monitor app activity. However, these tools also have limitations. In this article, we’ll go over how to set up Google parental controls, where those controls fall short, and how to fill in the gaps. 

Why should I monitor my child’s Google account? 

The internet is a fabulous resource, but it can also be a risky place for children and teens. As a parent, it’s important to know if they encounter potential risks, such as: 

  • Inappropriate content (adult images, self-harm material, or substance-related searches)
  • Online predators and scams
  • Harmful algorithmic recommendations on social media

Monitoring your child’s Google account can help you protect them from digital dangers and support them in making good choices. 

How do I put parental controls on Google? 

Google Family Link screenshots

To set up Google parental controls, you’ll need to use Google Family Link. Here’s how:

Step 1: Set up Google Family Link

  1. Go to familylink.google.com or download the Google Family Link app. 
  2. Sign in with your Google account and create a new account for your child (or link an existing account).
  3. Follow the onscreen prompts to set up supervision.

Step 2: Enable parental controls

Once you've added supervision to your child's Google account, here are some of the things you can do:

  • Filter explicit results on Search.
  • Manage your child’s access to websites.  
  • Let your child access Google Assistant through a controlled account.
  • Adjust account settings. 
  • Set app and screen time limits. 
  • Check the location of their device. 
  • Set content restrictions for all Google services such as Chrome, YouTube, and Search & Play.
  • Require approval for downloads and purchases

Heads up: Google Family Link gives parents control over their child’s digital environment, but it doesn’t provide full visibility into all online activity.

What happens to my child’s Google account when they turn 13?

At age 13 (or the applicable age in their country), children using Family Link can choose to continue parental supervision or manage their own Google account.

If your child is over 13 or has a birthday coming up and you’d like them to be on a supervised account, explain your reasons to them and discuss options together. 

As children mature, it makes sense to adjust your approach to supervising them, so it may be appropriate to keep their managed account in place but loosen some of the restrictions.

What can Google parental controls see?

Google’s parental controls don’t provide unlimited access to a child’s account. Here’s what it allows you to see:

  • Device location tracking
  • Account information, such as name and date of birth (you can also change these)
  • Which apps they install from the Google Play Store and usage time
  • The battery level on their device
  • Ability to reset passwords or delete accounts

Google’s parental controls don’t:

  • Show Google and YouTube search history
  • Provide insights into viewed images and videos
  • Offer text message or social media monitoring

Where Google parental controls come up short

Although Google parental controls are a valuable tool, they don't provide comprehensive monitoring. Many parents want to know what their kids are searching for, watching, or messaging about, especially for kids and younger teens — but Google doesn’t provide that level of visibility. 

BrightCanary fills in the gaps left by Google parental controls. Using powerful artificial intelligence, BrightCanary scans your child’s activity on their phone and the internet and alerts you to any red flags. This allows you to stay informed without the headache of scanning through a long list of Google searches or their entire YouTube history. 

How to get full online visibility with BrightCanary

While Google parental controls help with basic filtering, BrightCanary goes beyond by providing on concerning activity. Here’s how it works:

  • Monitors Google and YouTube searches 
  • Tracks social media activity and text message threads
  • Flags concerning messages and online interactions 
  • Provides AI-powered alerts instead of overwhelming parents with data

Want to enhance your child’s online safety? Try BrightCanary for free today.

Final thoughts

Google parental controls are a useful tool for keeping your child safe on the internet. However, they fall short when it comes to fully monitoring their online activity. 

In order to keep an eye on their Google searches, viewed images, and YouTube watch history, you’ll need a third-party monitoring app like BrightCanary. And, as always, keep ongoing and open conversations with your child about their digital world. Here’s how to have an online safety check-in.

boy playing basketball alone on a court

A sigma male is a term used to describe a self-reliant, introverted, and independent man who prefers to operate outside traditional social hierarchies. Unlike alpha males, who seek leadership and dominance, sigma males value autonomy and self-sufficiency.

The concept of sigma males has gained popularity online, particularly among teens exploring identity and masculinity. While some view it as harmless self-empowerment, others worry that it reinforces isolation or masks deeper insecurities.

In this article, we’ll break down what a sigma male is, explore sigma male personality traits, and provide guidance on how parents can talk to their children about the growing sigma male mindset online.

What is a sigma male? Meaning and origins

Like its cousins “alpha male” and “beta male,” the term “sigma male” is rooted in the language of social dominance hierarchy:

  • Alpha male: The dominant, outgoing leader.
  • Beta male: The submissive, follower-type personality.
  • Sigma male: The lone wolf who operates outside social structures.

In 2010, the conservative writer Theodore Robert Beale, known as “Vox Day,” first used the term on his blog. Subsequently, the term gained wider popularity in Internet discourse and in memes, including among bodybuilders and biohackers. 

Mark Manson also described a sigma male in his 2016 best-selling book, The Subtle Art of Not Giving a F*ck, a self-described “counterintuitive” guide that aims to reframe how to live a meaningful life. 

Some pop culture figures associated with sigma male traits include:

  • John Wick (Keanu Reeves): A lone warrior seeking justice.
  • Batman (Bruce Wayne): A powerful yet isolated vigilante.

People who identify as sigma males aim to chart their own paths and emphasize their own self-worth. They are often uninterested in traditional forms of success such as wealth, status, and fame. Instead, they look to live life on their own terms and strive toward personal fulfillment. 

Wondering how internet trends influence your child’s self-esteem? Stay informed with BrightCanary’s monitoring tools to help navigate online conversations.

Sigma male vs. alpha male: What’s the difference?

Key differences between alpha and sigma males include: 

Alpha MaleSigma Male
Seeks leadership and dominanceAvoids social hierarchy
Outgoing and highly socialPrefers solitude or small circles
Desires recognition and validationOperates independently
Thrives in group settingsDislikes authority and groupthink

People who align with the sigma male mindset often view themselves as non-conformists. They may possess an alpha-like attitude but without the desire or need for recognition or power over others. 

Should parents worry about the sigma male mindset?

Along with other terms in the language of social dominance like “alpha” and “beta,” the term “sigma male” can be reductive and overly simplistic. 

While many of the characteristics of the sigma male — independence, self-reliance and confidence, to name just a few — are laudable, some experts believe that people who identify excessively with the term may also be masking feelings of insecurity. 

Children need to understand that they are complex human beings with different, and often conflicting, personality traits. An over-reliance on any single term might hinder a person’s ability to fully understand or appreciate him or herself. 

Signs your child may be over-identifying with sigma males:

  • Over-identification with sigma male ideology as a way to avoid socializing.
  • Using sigma male content to mask insecurity or low self-esteem.
  • Watching misogynistic or toxic content linked to sigma male subcultures.
  • Rejecting friendships or refusing to engage in teamwork.

Pro tip: If your child frequently searches for sigma male content, it might signal low self-esteem. Use parental monitoring tools like BrightCanary to help track online trends that influence your child's mindset.

How to talk to your child about sigma males

If your child mentions sigma males, start a conversation with curiosity over judgment. Here’s how:

1. Ask open-ended questions

  • "What do you like about sigma males?"
  • "Do you think all people fit into personality types like this?"

2. Encourage critical thinking

  • "Do you think sigma males are really different from alpha males?"
  • "What are the pros and cons of labeling yourself this way?"

3. Discuss the social impact

  • Misogyny Concerns: Some online sigma male content overlaps with misogynistic beliefs. Encourage discussion around respect and equality.
  • Personal Growth: Instead of rigid labels, emphasize developing emotional intelligence and confidence.

It’s a good idea to check in regularly with your child about any confusing terms they may have encountered online. By starting a dialogue with them, you build trust and encourage them to come to you to discuss difficult topics. 

FAQ: What parents should know about sigma males

What does sigma male mean?

A sigma male is a term used to describe an independent, self-reliant individual who prefers solitude over social dominance. Unlike an alpha male, a sigma male does not seek leadership or validation from others.

Is the sigma male personality real?

The concept of sigma males is largely based on internet culture and personality archetypes rather than scientific research. However, some people relate to the traits described under this label.

How is a sigma male different from an alpha male?

Sigma males are independent and introverted, while alpha males are dominant and highly social. Sigma males prefer autonomy, whereas alpha males seek leadership roles.

Is being a sigma male good or bad?

Neither — it depends on how the identity is used. If it helps your child feel confident and self-sufficient, that’s great. If it promotes isolation or superiority, it may be a sign to intervene.

Why do kids talk about sigma males?

Teens may be drawn to the sigma male mindset as they explore identity, social status, and masculinity. Social media algorithms may also push this content to users who engage with self-improvement or dominance-hierarchy discussions.

The bottom line

While the sigma male concept might seem harmless, it can sometimes reinforce isolation and rigid identity labels. As a parent, encourage your child to embrace their full range of strengths and emotions rather than fitting into one specific label. Keep communication open, stay informed on trending online topics, and use tools like BrightCanary to help guide their digital experience.

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