Andrew Tate, mostly known for his misogynistic social media presence, was recently arrested in Romania on allegations of human trafficking. It’s a disturbing story, and Tate’s message has a lot of parents worried. So why are so many young kids talking about him? And as parents, how do you talk to your kids about some of the objectionable things Tate is known for?
Here’s what parents need to know about Andrew Tate.
Andrew Tate is a former competitive kickboxer, entrepreneur, and social media influencer, who had 4.6 million Instagram followers before he was banned for violating the platform’s Terms of Service. He was also banned on several other platforms including Facebook and TikTok. His Twitter account was later restored when Elon Musk bought the platform.
The self-described “King of Toxic Masculinity,” Tate developed a reputation for his misogyny. Here are a few examples:
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Andrew Tate and his brother Tristan were arrested in Romania on December 29, 2022 for suspected human trafficking, sexual assault, and involvement in organized crime. Although no charges have been filed by the Romanian government, the Washington Post recently reported that Tate is being investigated on two counts of sexual assault.
Andrew Tate’s popularity surged when his videos started circulating around TikTok, a platform whose users typically skew younger. Tate’s platform seems to be resonating with tween and teen boys, who want to emulate his image as a self-made millionaire.
Tate frequently posts outward signals of success, often posing with a cigar in front of one of his several luxury cars. Without evidence, Tate claimed that he was the world’s first trillionaire. His brand is largely built around an image of fast living, easy money, and pliable women. Tate has said that men who read books are dull-witted.
Tate has displayed a talent for “shock marketing,” taking controversial and deeply offensive positions in order to generate a response. As a result, many of his performances have gone viral. In one of his online courses, Tate advises students to aim for 40% “haters” and controversy.
He sells the idea that he can teach young men how to make money, attract girls, and break societal molds to achieve personal fulfillment.
Parents, caregivers, and teachers say they are seeing harmful comments, discussions, and behavior patterns becoming more and more common among boys and young men. Educators in the UK have grown increasingly concerned that Tate’s noxious brand of masculinity has infiltrated the British school system.
It’s best to first ask your child what they know about Andrew Tate. That way, you can get a sense of what they’ve heard, what they already know, and where you can clear up any misinformation.
Your child’s age and maturity level will determine how deep you dive into the topic. Here are some ideas to start a conversation with them about Tate and what he represents.
Human trafficking is a tough topic to tackle with a young child. Here are some ways to frame it.
You can talk about sexual assault more candidly with older children, but when children are young, this is a tricky topic to discuss in an age-appropriate manner. For young children, you can discuss body autonomy, personal space, and consent.
Tate has a reputation for mistreating women, so this may be a good time to remind your child to treat everyone with respect. Here are some questions to get the conversation going.
Depending on the child’s age, talking about coercive power over another person can be tricky. Always take your child’s maturity level into consideration when discussing heavy topics. Here are some things you can say:
These aren’t easy topics to broach with your child, but it’s important to start the conversation with them. That way, if they see something confusing or disturbing online, now or in the future, they’ll feel comfortable coming to you to ask the hard questions.