Social Media Monitoring 101: How to Monitor Your Child’s Accounts

By Andrea Nelson
January 25, 2024
Girls taking selfie with selfie stick

As a parent, you make it your business to know what your child is up to. You ask who they’re hanging out with, connect with their friend’s parents, maybe track their location. But how much of that same effort do you put into social media monitoring? 

A recent Gallup poll found that the majority of U.S. teens spend over four hours a day on social media. With so much of your kid’s time spent in the online realm, it’s worth making sure you’re properly monitoring their social media accounts. 

What is social media monitoring?

Social media monitoring refers to supervising your child’s activity on social networks, such as Instagram and TikTok. The most effective plan for monitoring a child’s social media accounts employs a mix of approaches. Here are some options to explore: 

Monitoring service 

It’s impossible to catch everything your child does online. Luckily, there are services available which use advanced technology to monitor your child’s social media accounts. These are a great compliment to your hands-on efforts. 

Tech check-ins 

Set up regular times to sit with your child, view their social media feeds together, and talk about them. Rather than only looking for problems, instead approach your tech check-ins with an attitude of curiosity. Inquire about why they like to follow certain people, ask them how they’re friends are doing, and watch some funny TikToks together. Sprinkle in teachable moments and pause to address any concerns you may spot. 

Open-door policy 

Make it clear to your child that the conversation about their social media life isn’t confined to your tech check-ins. Let them know they can come to you with any problems or concerns, and you’ll help them through it.  

Parental controls

Most major social media platforms include parental monitoring settings which give caregivers extra control with their child’s accounts. Many of the big tech players such as Apple and Google also have options which help you keep an eye on your kid’s tech use. 

Should parents monitor their children’s social media?

The quick answer is: yes. Experts are clear that it’s important for parents to be proactive when it comes to their children’s social media use. In fact, the American Psychological Association (APA) recently issued guidelines advising that parents monitor social media accounts for all kids under 15. 

Cyberbullying, online predators, and content that encourages harmful behavior are just a few of the reasons why it’s vital that parents stay on top of their child's social media.

There are also compelling reasons to continue monitoring older kids, too. After all, the dangers don’t end once a child turns 15. At the same time, it’s important to teach children to be independent and look out for themselves online as they near adulthood. Consider a tapered approach: monitoring closely when your child is younger, then gradually stepping back as they get older and demonstrate responsible online behavior.

Best social media monitoring tools

The most successful recipe for monitoring your child’s social media uses a mix of approaches, including taking full advantage of the digital tools available to assist in your efforts. 

Here are a few of our go-to social media monitoring tools: 


BrightCanary is a child safety app that uses advanced technology to alert parents when their child encounters something concerning online. It’s easy to set up and provides both instant alerts as well as ongoing reports. BrightCanary stands out because it gives parents visibility into direct messages, posts, and comments on TikTok and Instagram — something other monitoring apps don’t offer. It’s a great way to monitor your child’s social media accounts without spending hours scouring them yourselves. 

Apple Screen Time

Apple’s Screen Time feature provides real-time reports on your child’s device use, including apps they’ve opened, websites they’ve visited, and how much time they’ve spent on their device. These features are simple to use and can be set up through Apple’s parental controls.

Google Family Link

If your child is under 13, you can use Google's Family Link to track their online activity from your phone. It allows you to check their device use, screen time, and content recommendations. It also lets you see their app use and view their text messages and social media accounts.  

Platform-specific parental controls 

Most major social media platforms, like Instagram and TikTok, come with parental supervision settings that allow you to set guardrails around your child’s online activity. For example, using Instagram’s built-in Parental Supervision tool, you can see how much time your child spends on the app across all devices, what accounts your child is following, and who’s following them. You can also view what accounts your child has blocked. 

In short 

Monitoring children’s social media accounts is a must for parents. A multi-prong approach works best, mixing hands-on viewing with digital tools. If you’re going to let your child use social media, you also need to consider how you’ll approach social media monitoring to keep your child safe.

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